Our Story


Hi there and thanks for stopping by and taking a look at our story!

We are a Family Owned and Operated Small Business founded in 2010. We started as a Kiosk inside Crossgates Mall. Our owner Brendan had big dreams for 25 Silver, and secured our very first store location inside Colonie Center mid 2010. 

With our eyes always on the latest trends, it allowed us to expand into other mall locations; including Aviation Mall, Wilton Mall, as well as our very own store front in downtown Lake George!

We are committed to bringing our community the latest in desirable brands of Jewelry, Handbags, and Fashion Accessories. Adding in new brands consistently. Have a brand that you would like to see online or in one of our stores? submit your brand ideas here

We love to hear from and interact with you! We are very active on our Facebook and Instagram pages, and post content daily.

Please join us in our ever growing collection of brands online and in store!


 Where we started... to our flagship location in Colonie Center in Albany, NY!